Schools
Division of Allied Health Sciences
Sport Marketing and Management Minor
(18 credit hours)
The Sport Marketing and Management Minor provides students with a foundational understanding of sport management theory, and how sport marketing activities and strategies contribute to sport business success. Upon completion of the minor, students will be able to apply sport marketing and management theory to identify opportunities and solve problems faced by sport organizations in a variety of contexts.
The minor is open to all current IU Kokomo students who have a minimum 2.0 cumulative GPA. It is also open to graduates and community members who have a B.A. or B.S. degree with a minimum 2.0 cumulative GPA. For successful completion of the minor, students must attain a C in each required course.
It is the student’s responsibility to consult their school/unit to determine the suitability and practicality of the minor.
A Grade of “C” or better in all courses is required
Required courses (18 – 21 credits)
|
COURSE TITLE |
COURSE |
Credit Hours |
Semester |
Grade |
|
Introduction to Sport Management |
HPER P 211 |
3 |
S |
|
|
Issues in Intercollegiate Athletics |
HPER P 328 |
3 |
S |
|
|
Sport PR and Promotions |
HPER P 415 |
3 |
S and F |
|
|
Ethics in Sport |
HPER P 402 |
3 |
|
|
|
Legal Issues in the Sport Settings |
HPER P 411 |
3 |
S |
|
|
Internship in Sport and Fitness |
AHLT S 491 |
3 -6 |
|
|
Elective Courses (6 credits): Choose additional 6 credits hours from the following:
|
COURSE TITLE |
COURSE |
Credit Hours |
Semester |
Grade |
|
Foundations of Accounting |
BUS A 200 |
3 |
|
|
|
Introduction to Financial Accounting |
BUS A 201 |
3 |
E |
|
|
Introduction to Managerial Accounting |
BUS A 202 |
3 |
E |
|
|
Personal Finance |
BUS F 260 |
3 |
|
|
|
Introduction to Marketing |
BUS M 300 |
3 |
|
|
|
Organizational Behavior & Leadership |
BUS Z 300 |
3 |
|
|
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